Released on: September 27, 2007, 6:08 am

Press Release Author: Ben Hart

Industry: Internet & Online

Press Release Summary: London based digital agency Glass Partnership has been
appointed to undertake two new high profile search project for Holy Moly and Lloyds
TSB Autolease.

Press Release Body: 26th September, 2007: Digital communications agency Glass has
just been appointed to undertake new projects to improve website visibility for both
Holy Moly, the celebrity news and gossip website, and for the SME website of Lloyds
TSB autolease, the bank\'s fleet management arm. The new wins will focus on achieving
top search rankings on Google, Yahoo! and MSN. These new projects reflect Glass\'s
integrated digital marketing offering providing clients with dedicated search
marketing and search engine optimisation expertise alongside digital strategy,
creative and technology services.

As part of the re-design of the The Holy Moly site, first launched in 2002, Glass
will be retained to introduce best practice search engine optimisation raising
www.holymoly.co.uk\'s natural search rankings and traffic. Based on highly
competitive celebrity themed keywords the resulting traffic increases will
ultimately be charged with improving advertiser revenue.

Similarly, the Lloyds TSB autolease retainer, which is the latest of several
engagements for Glass across Lloyds TSB\'s business areas, will focus on a natural
search campaign to increase rankings related to Lloyds TSB autolease\'s core service
areas for SME\'s \"contract hire\" and \"vehicle leasing\".

Commenting on the new projects, Glass CEO Ben Hart says that, \"With most people
seeking online content through the UK\'s most prominent search engines, integrating
search marketing into a client\'s portfolio of digital services is key to raising
brand awareness.

Integrating search marketing is able to achieve a cohesive strategy that not only
delivers compelling destinations and rewarding experiences but also achieves
qualified traffic and conversions.\"

Web Site: http://www.glasspartnership.co.uk

Contact Details: For further information, please contact:
Ben Hart
ben@glasspartnership.co.uk
Web: http://www.glasspartnership.co.uk
Tel: 0870 872 2400